In less than two decades, Myprotein has become the world’s favourite resource for protein supplements, vitamins and minerals, health snacks, fitness and sports accessories, and a whole range of unbeatable nutritional products. Its emergence as a global leader is largely thanks to the brand’s constant focus on innovation and spirit of adaptability in every new market they enter.
Myprotein has ticked off another phenomenal milestone—it has crossed a mark of 10 million customers globally! Overwhelmed by the unwavering love and loyalty the brand has received from their patrons, Myprotein has kicked off a campaign to felicitate this major triumph.
As a measure of thanks, Myprotein will be running some great offers for their customers in India on September 10. Promoting their wide range of flavours and products, these offers will be available from 2 pm-5 pm. A perfect opportunity for our avid health enthusiasts to stock up on their favourite products, or even give some newly launched goodies a try!
Myprotein can attribute its success to the brand’s dedication in always keeping the customer at the forefront of their innovation process. The brand has identified the unmet demands of their target markets and then strived to fulfil those needs satisfactorily. In India, Myprotein has launched myriad flavours of whey protein such as Mango, Kulfi, Strawberry; the Protein Dosa Mix, and the limited-edition Freedom Box, which are great examples of how the brand has aligned its national identity.
Myprotein has additionally cemented the loyalty of their clientele, by looking after their needs and adopting a conscious approach even in the toughest of times—brought about by the Coronavirus pandemic. From organising dedicated planes to ensure uninterrupted supplies during the worst of the lockdown times to making generous monetary and non-monetary contributions to safeguarding the health of all their stakeholders, generating more local employment and even giving out free sanitizers…Myprotein’s efforts have garnered unprecedented appreciation.
Commenting on the occasion, Esha Singh, Managing Director-India & Emerging Markets, said, “This is a huge moment for us at Myprotein. For every new launch, every innovation, every campaign, we have always kept in mind our customers’ needs and wants. Crossing this 10 million mark is a validation that we are indeed on the right path. In fact, it is also an inspiration to work harder until we achieve even greater heights. The campaign we will run on our website on September 10 is just a small measure of gratitude to each of our patrons for their love and support!”